Visual identity and coat of arms

Coat of arms of Ville de Saint-Lazare

As part of its 100th anniversary celebrations, the Town decided to endow itself with an official coat of arms. We owe artist Robert Rozon for today's coat of arm which he created in 1975 with the following description:
« Patience vaincra » or patience will prevail, represents the leaders and citizens’ determination to protect their environment, their institution and their identity.

The bend symbolises the railway track and the aviation runway. The three shells (charges of the bend) represent the origin of Ville de Saint-Lazare (whose territory was once submerged by the waters of the Champlain sea) and the water springs of the Town.

At the sinister end of the shield, a fleur-de-lys represents the French-speaking population and at the dexter base point, a rose represents the Anglo-Canadian element. The branches to which are attached the maple leaves and which serve as support to the shield, symbolise the allegiance of our Town to Canada; the leaves represent the green spaces and the residential character of our Town.

The mural coronet with which the shield is crested, is the emblem of the dignity and of the fortress of a Town. The lion bust which surmounts the mural coronet signifies : rising Town, prestige and honour. It symbolises the growth of our Town.

Municipal logo

Adopted in 1993 and presented by Terry Oliver, the Town logo represents the many special qualities attributed to Saint-Lazare, some of which are its sand, water, abundant trees, equestrian farms and an undeniable quality of life, to name a few.

In 2008, the Town updates its logo to meet the requirements of the Office québécois de la langue française. From now on, the St is written in its long form.

125th Anniversary logo

Marie-Christine Marineau, a 10-year old Grade 4 student at Auclair School, created the logo for Saint-Lazare's 125th anniversary celebrations. In the centre, a church steeple and the number 125, representing 125 years of our history, from 1875 to year 2000. On the left, two trees, a conifer and a deciduous, images of the nature surrounding Saint-Lazare. In front, two horses tête-à-tête, representing the robust equestrian reputation associated to Saint-Lazare. The sand constituting an ideal ground for horseback riding, Saint-Lazare is a place of choice for the equestrian farms.

The Town’s environmental signature

This latest environmental logo (2006) in a series of 4 predecessors, represents the importance that the Town grants to protecting the environment. This particular logo reflects:

• the maintenance and protection of biological diversity;
• the conservation and sustainable use of species and ecosystems;
• evolution that is in greater harmony with nature;
• the protection of wetlands such as our bog;
• the fight against climate change;
• sustainable water management.
  

The hand represents mankind and the tree’s solid trunk symbolizes nature. The hand, which is supporting the tree’s foliage, protects, preserves and ensures sustainable use. It also ensures the application of laws and regulations. The hand is a symbol of commitment and achievement (“working hands”), help (“lend a hand”) as well as action, power and authority (“take things into one’s hands”).

The foliage is formed of butterflies that represent citizens who take action and the flourishing outcome of their hard work. It represents both fauna (butterflies) and flora (leaves).

The tree thrives in a harmonized urban and agricultural environment, a natural environment and in wetlands (the brown line representing the soil, green line representing green spaces and blue line representing water).

The sun, represented by three circles in different shades of yellow, illustrates the fight against climate change.

The logo was created for the Town of Saint-Lazare by La Graff Design.